SureStart™ BifidoB HN019™

An extensively studied probiotic, SureStart™ BifidoB HN019™ supports immunity and digestive health in infants and young children.

Bifidobacterium animalis subspecies lactis HN019

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Features:

Freeze-dried powder
Specifications are available for powders or dry supplements
For maternal and paediatric applications
Flavourless
Vegetarian, Halal and Kosher
Non-GMO Project Verified
New Zealand origin

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SureStart BifidoB HN019 sachet

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Infant Nutrition

Boosts immunity in infants

A strong immune system relies on a healthy digestive function and a well-balanced gut microbiome. Probiotics are good bacteria that can help support gut microbiome, providing protection against common childhood illnesses.

Not all probiotics are proven to have the same benefits. Awareness of the specific benefits of particular probiotic strains and education on product efficacy is increasing. Fonterra probiotics are clinically tested to provide immune protection and gut health benefits.

Covid-19 pandemic has heightened consumer awareness of the importance of a healthy immune system

Parents are increasingly interested in immunity benefits and will be looking for product claims supported by scientific evidence. Even once the pandemic eases, demand for immunity-supporting products as a preventative measure will remain.

Gut health is widely recognised as an important part of total wellbeing

One of the major concens for Chinese consumers is gut health, giving rise to an to an increase in demand for baby nutritional products claiming digestive functions.

Clinically tested health benefits of SureStart™ BifidoB HN019™

Reduces the incidence of respiratory infections including colds, flu and pneumonia
Reduces the incidence of fever and dysentery episodes
Lowers the rate of anaemia and iron deficiency
Supports the immune system, improves the balance and functioning of the gut bacteria
Reduces rates of prescribed medication

Clinical studies

China Clinical Study: In a 12-week clinical trial with 192 infants aged 6-12 months, supplementation with SureStart™ BifidoB HN019™ resulted in reduced rates of physician confirmed infections such as colds and flu and the need for prescribed antibiotics or antiviral medication.

India Clinical Study: In a one-year clinical trial with 624 young children aged 1-3 years, supplementation with SureStart™ BifidoB HN019™ resulted in reduced incidence of severe and acute respiratory infections, pneumonia, dysentery episodes, fever and duration of fever, as well as lower rates of anaemia and iron deficiency, and lower rates of antibiotic consumption.

SureStart™ is NZMP's brand for Paediatric Nutrition

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Key benefits

Immunity protection

Supports infant and childhood immune defence against colds, flu, gastro and fever. Reduces the number of day sick and the need for antibiotics.

Supports gut health

Promotes gut motility and a better microflora balance for infants and children.

Effective and safe

Backed by 100+ peer-reviewed publications and over 90 years of probiotic heritage. Approved for use in foods for infants and children in China.

Superior shelf-life stability

High survival rates in typical powdered applications, enabling a lower addition rate to deliver a competitive cost in use.

Technical expertise

Unlocks access to industry leading formulation and application support to reduce development time.