Protein+ Instant Milk Powder
A cost effective and differentiated offering that provides compelling label claims.
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Features:
- 25% more protein per serve than whole milk powder
- 33% of your daily calcium needs*
- Low GI tested and certified
- Creamy dairy taste consumers value
- Fortified with Vitamins A & D
- CODEX standard for partly skimmed milk powder
- Excellent reconstitution performance
- Made with New Zealand Dairy
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Religious Status:
- Halal
Our Sustainability Story*:
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Explore applications
Consumer Powders
Consumer Powders
NZMP Protein+ Instant Milk Powder can be used in the following applications:
- Beverages
- Tea and coffee whitening
- Base for flavoured beverages
Key benefits
25% more protein per serve
Than instant whole milk powder.
Creamy taste, naturally sweet
The taste consumers value.
33% of your daily calcium needs
Based on 30g serve. Recommended dietary intake for NZ/AU adults.
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One Powder. Many Opportunities
With its unique formulation there are many different ways NZMP Protein+ Instant Milk Powder can be marketed to consumers. For inspiration we have compiled a range of consumer benefit territories NZMP Protein+ could potentially deliver to. Click on the below link to find out more.
Capitalise on the growing demand for Protein
Protein has become a food and beverage megatrend with over 8,000 new product launches claiming “high/added protein” in 2018. NZMP Protein+ Instant Milk Powder enables you the opportunity to capitalise on the growing demand for Protein with a cost-effective and differentiated offering that provides compelling label claims.
The benefits of Protein
With 25% more protein per serve than NZMP instant whole milk powder, NZMP’s Protein+ Instant Milk Powder provides 16% of your daily protein needs* and supports:
- Muscle growth and a healthy body composition
- A feeling of fullness
- Tissue development, maintenance and repair
*Based on 30g serve. Each 30g serve provides 16% of daily Protein needs (recommended dietary intake for NZ/AU adults).
Low GI eating patterns can help consumers achieve their health and wellness goals
NZMP's Protein+ Instant Milk Powder has been certified as low GI by the University of Otago in New Zealand. It has been recognised that eating a healthy and varied diet containing low GI foods has the potential to deliver a range of health benefits such as increased satiety and longer lasting energy. Low GI diets are particularly beneficial to indivduals with type II diabetes by improving blood glucose control.
The taste consumers value
Fonterra’s expert milk powder sensory panel were used to evaluate the taste profile of NZMP Protein+ Instant Milk Powder. Their evaluation found that this product has a creamy dairy taste and a sensory profile similar to NZMP instant whole milk powder, but it is also naturally sweeter with no added sugar.
A winning product opportunity
Click to view our video showcasing the key features and benefits of NZMP Protein+ Instant Milk Powder.
Resources
Product Summary: NZMP Protein+ Instant Milk Powder
Infographic: Benefits of Protein
Brochure: Consumer Positioning Inspiration
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Infographic: Benefits of Low Glycaemic Index
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Important Disclaimer: NZMP (and the Fonterra Group) makes no representations or warranties in respect of the information contained on the NZMP website or on this particular webpage, including representations or warranties (express or implied) concerning fitness for purpose or appropriateness (including whether such information can be used in compliance with any applicable jurisdiction) in relation to the use in connection with the marketing, promotion and sale of any third party products. Without limiting the foregoing, any use of, or reliance on, the information contained on the NZMP website or on this particular webpage is not the responsibility of NZMP or the Fonterra Group. *Note: Without limiting the Important Disclaimer above, please note that the use of, or reliance on, any claims related to our “Our Sustainability Story” is not the responsibility of NZMP or the Fonterra Group. Please reach out to us if you are interested in learning more about leveraging our suite of Natural Dairy Claims.